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Our story.

houseof was founded by Helen and Michael in April 2019, out of a shared frustration with the direction of high-street retail. We might have only just started but we are making waves and keeping our promises.

We know retail.

After 20 years working for some of the high-street's biggest names, we created houseof to shake up the market... challenging the way everything is done and bringing a startup mentality to a stale industry.


"This company was born out of a shared personal philosophy that people matter and that personality should be celebrated not ignored."

Michael - houseof co-founder

We share values.

houseof was built on a shared set of values... designing beautiful products, being nice to people and doing less harm is just the start. Find out how we live our values everyday.


We know you.

We don't just know our customers... we are our customers. We are an ambitious, detail orientated duo who only create products that we want to fill our own homes with.


"We are here to change the way online retail works, by empowering our community with expert information, design and inspiration."

Helen - houseof co-founder

houseof helen.

"I live in a 2 bed flat in London, it isn’t big and fancy, but it is better than it used to be. I used to live in one room but by gradually painting, improving and adding, it is becoming a house that I love living in."


houseof michael.

"I currently live on a "1970's building site" just outside of London. We bought the house two years ago and are in the middle of knocking most of it down, to (bit by bit) build the family house of our dreams."


The team.

"Hannah and Florence complete our our houseof startup team. Four people with the ambition and drive of twenty. That’s the incredible thing about startups... and about houseof."


Now you know all about us, we'd love to hear more about you.